Sony
Context
Sony Pictures Television is a global entertainment company that creates and designs for popular television series. I was tasked with refreshing Sony's video service, Core, and developing key art for in-production television series.
Process
My early work on Core involved research, mood boarding, pitching, and tons of design iteration. I then developed Core's official, internal style guide, approved by Sony HQ in Toyko.

Creating key art is a process that involved being briefed, pulling inspiration, and rounds of feedback. The following pieces were all concepted and created by me.
Challenges
1. Transforming Sony Core into a contemporary & refreshing brand.
2. Bringing productions to life through a variety of layered compositions, title lockups, and photo editing.
Key Art
Branding
Visual Storytelling
Concept Development
Brand Design
Core is a Sony Pictures video platform elevating the cinematic experience through the highest quality versions of Sony content. I worked on the earliest-stages of concept and development, and returned to craft Core's official 40+ page style guide. Along with this document and its multitude of brand assets, I did several design explores to direct Core's future creative.
Core
Key Art
A clan of young castaways struggle for both power and survival.
Lord of the Flies
A murder mystery blurring the line between supernatural and reality.
Playing Gracie Darling
A cunning fashion designer claws her way to the top, only to fall.
The Lady
The Titanic
Sinks Tonight
The harrowing story retold through testimony and stunning visual effects, in real time.
Check out my next project:
SOL: a concert at Sphere
Say hi at sophie.a.shack@gmail.com
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