SOL
Context
Sphere is a Las Vegas venue renowned for its interior and exterior 360° spherical screens. For my internship capstone, I conceptualized a concert experience for the venue that brought audiences on a journey through emotion & new lands. I love(!) making space-themed art and listening to Rufus du Sol, so this project was a dream come true.
Process
I began with a mind map to brainstorm ideas and developed a mood board and style guide to define SOL's branding and feel. Then, I designed merchandise, visuals for exosphere and media plane, and interactive elements and environments for the atrium. These were compiled into a comprehensive slide deck for presentation.
Challenges
1. Transforming environments and utilizing new technologies to create a cohesive and immersive experience
2. Crafting a narrative inspired by the Sphere brand and Rufus du Sol music
3D Design
Deck Design
Experience Design
Concept Development
Studio
Solo Project
The Ideation & Development Phase
Brand Development
Merchandise
The Exosphere
The Mediaplane
*Live footage from Big Dome review withheld for legal purposes
The Atrium
Slide Deck - Click to View Full Presentation
SOL taught me how to scale concepts for immersive experiences and highlighted the impact of strategic design on user engagement. I gained valuable knowledge working under a creative director, learning the importance of integrating collaboration and guiding narratives. I feel more prepared to tackle forward thinking objectives and multimedium designs.
Engagement
& storytelling
Oh, and here's a peek at some other work I did for Sphere!
Check out my next project:
Blossom - An EDM Concert