Blossom was the inaugural house music concert in Key West, held as part of the city's Fantasy Fest. I was responsible for creating the concert's visual brand and all associated collateral such as merchandise and promotional graphics. As a lover of EDM music, I was excited to design the look & feel of this event.

I gathered insights from the festival producers through a creative brief, noting key adjectives and inspirational images. Then, I researched and curated mood boards and developed my brand guide. Following this, I designed all of my creative assets over the course of several months.

1. Merging vintage tropical and futuristic electronic aesthetics into a contemporary brand
2. Integrating these elements into a marketing suite applied across various mediums