greengeneration

Green
Gen

Context

Green Generation is a sustainable brand committed to creating high-quality, eco-friendly products. Initially brought on as a product renderer, I was soon tasked with building and expanding its initial visual identity.

This involved developing a stronger brand direction, refining its voice, and crafting a design system that was both cohesive and adaptable.

Process

I began by briefing with the client to understand their vision, followed by presenting mood boards to establish a clearer direction. Using these insights, I refined the brand’s voice and aesthetic, incorporating structured layouts, immersive imagery, and a refined color palette. From there, I translated these elements into social content, marketing assets, and a brand guidelines deck that formalized the strategy. A lover of all things nature, this project was a fun one.

Challenges

1. Evolving Green Generation’s minimal brand into a more dynamic and engaging visual identity.
2. Creating a scalable design system that translates seamlessly across social media, presentations, and marketing materials.

Branding

Graphics

Product Renders

Freelance

I built upon the brand’s typography by introducing a serif to add sophistication and an accented touch. The expanded color palette embraces a spectrum of earthy hues, from their deep, organic shades to their poppier, more saturated counterparts. These new elements brought dimension to Green Gen, embodying who they are and extending them into the future.

Expanding the Basics

Green Generation’s design system is built around four key content types: brand, craft, product, and text. Whether showcasing the brand’s ethos, product craftsmanship, or minimalist product displays, each is structured to balance clarity, visual intrigue, and a cohesive look across every touchpoint.

4 Pillars of Content

This new identity is defined by a thoughtful balance of structure and organic beauty. Grid-based layouts create a sense of order and refinement, while immersive imagery grounds the brand in nature. The interplay of typography and accent colors, adds depth without compromising simplicity. Every element works together to form a brand that is Green Generation: sustainable, elevated, and beautifully uncomplicated.

A Bold, New Look & Feel

Developing Green Generation’s visual identity reinforced the importance of strategic brand evolution. This ongoing project is refining my skills in crafting scalable brand systems that balance sustainability with elevated design.

Sustainability and System Design

Check out my next project:

Cicero: An AI startup