Rickea Jackson is a WNBA player for the LA Sparks and the 2024 #4 draft pick. Our mission at Beats by Dre's Beats Academy was to create a campaign centered around her story and identity. On my team of 7 creatives, I was our graphic designer.

I started by synthesizing insights from my interview with Rickea to develop her brand voice. Following this, I created a logo and suite of graphics, refined through feedback to ensure they aligned with our campaign. I also contributed to concept development and pre/post production efforts.

1. Capturing Rickea's strong on-court presence and luxurious off-court style into one cohesive identity.
2. Ensuring designs translated seamlessly across diverse mediums, including physical products and video.