Teapot
Context
Teapot is an LA-based nonprofit dedicated to providing arts and culture opportunities to families in park-deprived neighborhoods. I was involved in branding, producing, and creating marketing content for various event series. I loved being apart of and contributing my creativity to such an impactful organization.
Process
I began by immersing myself in the Teapot brand guide to understand their values and visual aesthetic. Collaborating closely with Teapot’s founder, Sorina, I expanded on the brand through each campaign. My daily tasks included creating mood boards, social graphics, and video content using Figma and Adobe Creative Suite.
Challenges
1. Designing content for event series that extrapolated Teapot’s existing brand while introducing a fresh look for their socials and marketing campaigns
2. Diving into event production through sponsorship acquisition, attendee management, and logistical support
Event Branding
Production
Social Media
Graphics
Non Profit
Kimchi Workshop
Tea Workshop Zine
One-Off Events & Posts
Folktales & Fire
Social Posts / Feed
Working with Teapot highlighted the importance of consistency while introducing new, creative elements for marketing campaigns. This experience enhanced my skills in strategic brand development and adaptability, which I’ll apply to future projects.
Creativity
& strategy
Check out my next project:
Liminal: an exploration