Mist
Context
Mist is an app designed for anonymous posts, providing students with a unique way to meet new people or brighten someone’s day. I was responsible for designing Mist's visual brand and creating all creative content.
Process
I began with a creative brief to understand Mist's values and vision. I then developed a brand guide and illustrative style that aligned. This guide informed the design of all creative content.
Challenges
1. Designing the app so that it was easy to understand, ensuring that users could quickly navigate and use its features
2. Crafting a visual brand that encouraged users to engage and feel comfortable making anonymous connections and interactions
Branding
Graphics
Illustration
UI/UX
Freelance
Concept & Brand Development
Illustrations
UI & Landing Page
App Store Graphics
Marketing & Tutorials
Mist taught me how to create an intuitive user experience while maintaining an inviting aesthetic. I learned the importance of aligning visual design with the app's core values to foster user comfort. These insights will guide me in developing future projects where user experience and visual appeal are equally crucial.
